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While fans of the company may point out that COVID-19 depressed enthusiasm for the last two Olympic games, the fact that viewership in 2018 was also down suggests that there's a bigger trend at work here, and that owning the rights to broadcast Olympics coverage just isn't as big of a prize as it once was. I have to say that this does not sound like good news for Comcast.
That's at least three Olympics in a row in which - in a world where the global population only goes up - the number of people watching the Olympics only went down.
"Viewership dropped 42% from 2018," reports the Journal - with just 11.4 million prime time viewers per day tuning in this year.Īnd to extend this story even further, the Journal notes that the 2018 Pyeongchang games, in turn, were also the worst-rated games ever up till that point. Make that the least watched Olympics until one year later, though, because as The Wall Street Journal just reported, viewership of the 2022 Beijing games was even worse.
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